Senior Officer – Corporate Branding

JOB SUMMARY

Corporate Branding – Brand Strategy – Brand Positioning – Global Branding – Corporate Events – Strategic Communications – Corporate Reputation – Stakeholder Engagement.

MAIN DUTIES

• Develop and implement MHT’s corporate brand strategy in alignment with Masan Group’s overall direction and brand architecture.
• Translate MHT’s business strategy and corporate priorities into clear and compelling brand narratives and key messages.
• Develop and maintain MHT’s corporate positioning, brand identity and brand guidelines across key communication platforms and stakeholder touchpoints.
• Manage corporate brand assets, templates, visual identity standards and brand materials to ensure consistent brand governance.
• Support and coordinate global branding initiatives to enhance MHT’s visibility and reputation among international investors, customers, partners and strategic stakeholders.
• Develop and adapt corporate brand stories and communication materials for international audiences, ensuring appropriate tone, context and messaging.
• Develop and implement branding concepts for major corporate events, conferences, exhibitions, investor visits and customer engagements, ensuring a consistent brand experience.
• Support integrated corporate branding campaigns and initiatives around business transformation, innovation, technology, sustainability, critical minerals and advanced materials.
• Collaborate with PR, ESG/CSR, Internal Communications, Digital, Investor Relations and other functions to ensure consistent corporate storytelling and brand adoption.
• Coordinate with internal stakeholders, company functions and external agencies to deliver branding projects, branded materials and strategic communication initiatives effectively.

JOB REQUIREMENTS

• Graduated from college or higher, majoring in Journalism, communication, business administration, marketing, external relations
• At least 3–5 years of relevant experience in corporate branding, brand management, corporate communications, marketing communications or a reputable communications/creative agency.
• Experience with international branding, corporate events or global communication projects is an advantage.
• Strong written and spoken English; able to develop and adapt corporate narratives for international audiences.
• Strong PowerPoint and presentation skills; good understanding of visual communication and design principles.

REMUNERATION PACKAGE

• Job location: Hanoi Office
• Working time: At 8:00-17:00 from Monday – Friday.
• Attractive salary package and salary review as company policy.
• 13th month salary, yearly performance bonus.
• An opportunity to learn cutting-edge technologies from leading global experts in the mining sector.
• ESOP program as company policy.
• Annual health check-ups; premium health insurance for employees and their families.
• Annual teambuilding/travelling.
• Meal allowance, Parking allowance.

Note: ***** We regret that only shortlisted candidates will be notified *****