Green-digital transition must start with proper mindset

Firms are emphasising that effectively implementing green-digital transition strategies depends on understanding the core issues and priorities of the company, rather than merely following current trends.

At a panel discussion as part of VIR’s sustainable development conference on November 12, enterprises at the forefront of innovation and green initiatives shared their experiences and solutions for optimising the dual green-digital transition to spread value within the community.

Craig Richard Bradshaw, CEO of Masan High-Tech Materials – operating in an industry which is often seen as less sustainable and more challenging to transition – emphasised the necessity of minerals for enabling energy transformation.

“Certain mining sectors, like fossil fuels, will be phased out, but others, such as the materials we mine in Vietnam, are evolving rapidly. For instance, battery technology is advancing to extend lifespan, increase durability, and improve capacity,” he said.

Bradshaw highlighted that adopting green practices involves investing in technology, which equates to digital transformation.

“Over our 14 years in Vietnam, we have built technological foundations to facilitate this process. We possess the technology to manage and process minerals at every stage. Mining is crucial for transformation, and we must elevate our own practices. Importantly, we must shift from a rigid mindset focusing solely on costs. Green transitions leverage resources more efficiently, reducing waste. We must rethink and manage innovatively to eliminate waste,” added Bradshaw.

Source: Vietnam Investment Review